This notice explains what cookies are, which cookies we use on our website, why we use them, and how you can manage your preferences.
Last Updated: January 15, 2026
Cookies are small text files that are stored on your computer, tablet, or mobile phone when you visit a website. They are widely used across the internet to make websites function properly, to improve user experience, and to provide information to the owners of a website. Cookies are not programs and cannot be used to deliver viruses or access your personal files.
When you visit urbanpulsemedia.com, our web server sends a cookie to your device. Your browser stores the cookie in a small file, and it may send the cookie back to our server on subsequent visits. This allows us to recognise your device and remember certain information about your preferences or past actions on our site.
Cookies can be either "session cookies" or "persistent cookies." Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period of time or until you manually delete them. Each type serves a different purpose, and we use both types on our website, as described in detail below.
Cookies placed directly by UrbanPulseMedia Ltd are referred to as "first-party cookies." These cookies are set by our own domain (urbanpulsemedia.com) and are used for essential site functionality and remembering your preferences.
Cookies placed by parties other than UrbanPulseMedia are called "third-party cookies." These may be set by analytics providers, advertising partners, or embedded content services. Third-party cookies allow those external services to collect information about your browsing behaviour on our site. We describe the specific third-party cookies we use in the table below.
UrbanPulseMedia Ltd is the data controller for first-party cookies. For third-party cookies, the respective third party acts as the data controller for the data they collect through their cookies. We encourage you to review the privacy and cookie policies of those third parties, which we have linked where applicable.
We categorise the cookies on our website into three groups based on their purpose. Below you will find a description of each category along with a detailed table listing the specific cookies in each group.
These cookies are required for the basic operation of our website. They enable core features such as page navigation, access to secure areas, and remembering your cookie consent choice. Without these cookies, the website cannot function properly. Because they are strictly necessary, these cookies do not require your consent under EU Regulation 2016/679 (GDPR) and the Irish ePrivacy Regulations (S.I. No. 336 of 2011), and they cannot be disabled.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | UrbanPulseMedia | Stores your cookie consent preference (accepted or rejected) so we do not show the cookie banner again on subsequent visits. | 12 months |
| session_id | UrbanPulseMedia | Maintains your session state as you navigate between pages, ensuring forms and interactions work correctly. | Session |
| csrf_token | UrbanPulseMedia | Provides security by preventing cross-site request forgery attacks on forms such as registration and contact forms. | Session |
Analytics cookies help us understand how visitors interact with our website. They collect information about which pages are visited most often, how long visitors stay on each page, and whether visitors encounter any error messages. All data collected by these cookies is aggregated and therefore anonymous. These cookies do not identify you personally. We use the insights gained to improve the performance and content of our website. Analytics cookies are only placed on your device if you have given your consent through our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for our analytics reports. | 13 months |
| _ga_[ID] | Google Analytics | Used by Google Analytics 4 to persist the session state across page loads. Helps us understand the flow of user journeys through the website. | 13 months |
| _gid | Google Analytics | Distinguishes users within a 24-hour window. Helps us understand daily visitor behaviour and page engagement patterns. | 24 hours |
Google Analytics privacy policy: policies.google.com/privacy
Marketing cookies are used to track visitors across websites. The intention is to display advertisements that are relevant and engaging for the individual user. These cookies record your visit to our website, the pages you visited, and the links you followed. We may share this information with select advertising partners so that the ads you see on other websites are more relevant to your interests. Marketing cookies are only set if you have given your explicit consent through our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to deliver advertising products such as real-time bidding from third-party advertisers. Helps measure and improve the relevance of ads shown to you on Facebook and Instagram. | 3 months |
| _fbc | Meta (Facebook) | Stores the last click identifier from a Facebook ad. Helps attribute website conversions to specific ad campaigns for performance measurement. | 3 months |
Meta cookie policy: facebook.com/policies/cookies
Our use of cookies is governed by the EU General Data Protection Regulation (GDPR), Regulation (EU) 2016/679, and the Irish European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 (S.I. No. 336 of 2011), which implements the ePrivacy Directive (2002/58/EC) into Irish law.
For strictly necessary cookies, we rely on our legitimate interest in ensuring the proper functioning and security of our website. These cookies do not require your consent because the website cannot operate without them.
For analytics and marketing cookies, we rely on your explicit consent, which you provide through our cookie consent banner when you first visit our website. You are free to accept or reject non-essential cookies. If you reject them, only strictly necessary cookies will be placed on your device, and all features of the website will continue to work normally. The only difference is that we will not be able to collect analytics data about your visit or show you personalised advertising.
You can change your cookie preferences at any time by clicking the "Manage Cookies" button at the bottom of this page or by clearing cookies from your browser settings.
You have full control over the cookies stored on your device. There are several ways to manage your cookie preferences:
When you first visit urbanpulsemedia.com, a cookie consent banner appears in the bottom-right corner of your screen. You can click "Accept" to allow all cookies or "Reject" to permit only essential cookies. Your choice is stored in a cookie called "cookieConsent" so we remember your preference for 12 months.
Most web browsers allow you to control cookies through their settings. You can typically find cookie controls under the "Privacy" or "Security" section of your browser settings. You can choose to block all cookies, block only third-party cookies, or delete cookies that have already been set. Note that blocking all cookies may affect the functionality of some websites.
If you want to remove cookies that have already been placed on your device, you can do so through your browser. Clearing cookies will remove our stored consent preference, which means you will see the cookie banner again on your next visit and can make a fresh choice.
Below are direct links to cookie management instructions for the most popular browsers:
If you use a different browser, please consult that browser's help documentation for instructions on managing cookies.
In addition to rejecting analytics cookies through our cookie banner, you can install the Google Analytics Opt-out Browser Add-on, which is available for Chrome, Firefox, Safari, Edge, and Opera. This add-on instructs the Google Analytics JavaScript running on websites not to send visit information to Google Analytics. The add-on is available at tools.google.com/dlpage/gaoptout.
We have also configured our Google Analytics implementation to anonymise IP addresses, meaning the last part of your IP address is masked before it is stored by Google. This further reduces the identifiability of the data collected.
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. However, we respect your privacy choices. If you have rejected non-essential cookies through our cookie banner, no analytics or marketing cookies will be set regardless of your DNT setting.
We are monitoring the development of browser privacy signals, including the Global Privacy Control (GPC), and will update our practices as standards become formalised under EU and Irish law.
The specific data collected varies by cookie type, but may include:
We do not use cookies to collect your name, email address, phone number, or any other directly identifiable personal information unless you voluntarily provide it through a form on our website. For details on how we process personal data collected through forms, please refer to our Privacy Policy.
Our website may contain links to other websites that are not operated by UrbanPulseMedia. If you follow a link to a third-party website, that website may place its own cookies on your device. We have no control over third-party cookies and are not responsible for them. We recommend reviewing the cookie notice of each website you visit.
Similarly, if you share our content through social media buttons, the social media platform may set cookies on your device. These cookies are governed by the privacy and cookie policies of the respective social media platform.
We may update this Cookie Notice from time to time to reflect changes in the cookies we use, changes in legislation, or improvements to our practices. When we make material changes, we will update the "Last Updated" date at the top of this page. If we introduce new categories of cookies that require consent, we will reset your cookie consent preference and present the cookie banner again so you can make an informed choice.
We encourage you to review this Cookie Notice periodically to stay informed about how we use cookies.
You can change your cookie preferences at any time. Click the button below to reset your cookie consent. This will clear your stored preference and show the cookie consent banner again on this page.
If you have any questions about this Cookie Notice or about the cookies we use, you can reach us through the following channels:
UrbanPulseMedia Ltd
You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) if you believe your rights under data protection law have been infringed. The DPC can be contacted at www.dataprotection.ie.
This Cookie Notice should be read alongside our other legal documents: